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Yes Cold Calling Is Very Much Alive

By Scale Squad

There is a nasty rumor going around that cold calling is dead. Have you heard that one before? Well, don’t for one second believe it! If you do, your sales career may suffer the same fate.

“The report of my death was an exaggeration.” – Mark Twain, famous American author, 1897

Chances are you’ve heard this famous quote before – or, at least, a more popular (though inaccurate) paraphrasing of it.

Upon hearing rumors that Twain was seriously ill – or even dead – an English correspondent for a New York newspaper contacted Twain for verification. The American scribe replied with a letter that contained his famous quote.

Yes, he was very much alive. Dead men rarely respond, right?

Rumors can be hard to fight, though. Maybe you’ve encountered them firsthand. Once rolling, they build up like dirty tumbleweeds.

A nasty rumor has sprung up in the sales world in recent years. Even worse, it’s parroted by supposed experts who claim to teach salespeople how to be successful.

“Cold calling is dead.”

Heard it? Probably, if you’ve worked in sales for any duration. Whatever you do, you might have been told, DO NOT spend time calling prospects you don’t know, or to whom you lack a warm introduction.

Proponents of this theory spout all sorts of reasons: cold calling is old-school. It has a low success rate. You’ll get burned out by rejection. Easier, more efficient sales methods exist.

Wow. If you’re an ambitious salesperson, just busting butt to make quota, this kind of encouragement could steer you to the nearest cliff!

So, let’s hit the brakes. There are two sides to every story, right? Frankly, the other one is compelling. You might not hear it often, though … and maybe this is holding you back from achieving the sales success for which you’ve been working so hard.

Consider this: If cold calling is rarely successful, it’s because salespeople are doing it all wrong. The reasons for this, too, are many.

 They talk too much. They say the wrong things. They go overboard in trying to build rapport. Worst of all, they sound like salespeople.  

It’s not their fault. Here’s why: No one has ever taught them how to strategize, and carry out, successful cold calls. If they’ve worked with sales consultants, chances are they’ve been steered away from the practice, for all the reasons previously cited.

It’s too bad, as well. Done correctly, cold calling offers almost unlimited potential. If you’ve always been told cold calling is like throwing darts, think again.

Cold call success doesn’t happen instantaneously. Like most other endeavors, one gets better as they do more. Once learned, though, cold calling can be a valuable tool in the hands (phone?) of a successful salesperson.

We’re just getting started here. The notion of “cold calling is dead” is dead in its own right. We’ll explain more in future posts.

Mark Twain knew a thing or two about exaggeration. Like him, avoiding overblown rumors will help your sales career to not just stay alive … but thrive.

 

Filed Under: News

Testimonials

“Incredible! Fantastic!! Cutting Edge Material!!!”  

Peter H.W. Melms, Preplanning Specialist,
Washburn-McReavy Funeral Chapels
Here is his LinkedIn URL: https://www.linkedin.com/in/peter-melms-692aa91b
Peter H.W. Melms
Attending one of Paul’s seminars was one of the most beneficial experiences I have had within my educational and professional career. You will regret not signing up!
Joe Pillizzi
Paul’s training was insightful and well worth the time. Paul is a great presenter and keeps you engaged. I left with information that has helped make cold calling more successful for me.”
Lisa Pecora
Paul is a well­spoken, direct, and impressive individual ­ His seminar and unique approach to cold calling will give you a different perspective that you can apply to your strategy immediately. I would recommend Paul’s seminar to any sales person out there, it will be worth your time!
Mark Petersen
“Normally I’m skeptical when it comes to online “self-improvement” advertisements. However, after doing some research I felt Paul presented himself in a manner that I trust. His work is praised by many and I’m attracted to genuine people. The cost of his psychology of cold calling course is well worth the investment…it’s a no-brainer!”  

Adam Berndt, Sales Manager, Fine Tune
Here is Adam’s LinkedIn URL: https://www.linkedin.com/in/adam-berndt-open-networker-7b67b547… Read more
Adam Berndt
Paul’s approach is as innovative as it is effective. Based on what I heard from him and the reactions I received from the individuals I invited, I have no doubt that people who hire him will get FAR MORE than their money’s worth.
Timothy Stewart
Paul has such a unique yet simple approach that will forever change the way you prospect. I would absolutely recommend attending one of his seminars!
Daniel Mayer
No matter the industry Paul M. Neuberger seminars will give you confidence that cold calling is not a thing of the past and that there is SUCCESS and GROWTH in cold calling once you have the tools to do it efficient and effective. I am a believer now that cold calling is not a thing of the past.
Judy Huebner
If you get a chance to train with Paul I say run don’t walk to the session. It is invaluable and will change the way you cold call. 
Kevin DavenportSenior Vice President of Powerteam
Paul gives great tips and techniques to conduct a successful cold call. He also re­adjusts your perception on cold calling through personal stories and examples helping you get excited to get going with what you learn. Highly recommend.
Lucas Robak

TESTIMONIALS

Steven J. Wheeler

Director of Business Development / Remodelers Advantage, Inc. "I was at your session on Friday at the NARI National meeting...
Cold Call Coach
2019-05-01T13:58:19-05:00
Director of Business Development / Remodelers Advantage, Inc. "I was at your session on Friday at the NARI National meeting in San Diego. I really enjoyed your presentation, and most of all the delivery. Just wanted to tell you how much I enjoyed your talk."
https://coldcallcoach.net/testimonials/steven-j-wheeler/

Tami Bergman

Insurance Consultant / Andres O;Neil & Lowe "I just want to thank you for introducing us to the new Cold...
Cold Call Coach
2018-10-04T15:16:09-05:00
Insurance Consultant / Andres O;Neil & Lowe "I just want to thank you for introducing us to the new Cold Call approach! I really feel like this is going to change the way that I view cold calling forever. Your approach has been very effective for me, and I will continue to use it. Thanks again for all your assistance!"
https://coldcallcoach.net/testimonials/tami-bergman/

Joe Bellante

Owner / Sand Castle Field Services "Outstanding webinar today! Most of our management team joined us in the conference room....
Cold Call Coach
2018-11-06T17:20:31-05:00
Owner / Sand Castle Field Services "Outstanding webinar today! Most of our management team joined us in the conference room. I could tell from their facial expressions that you were challenging them to think. Nice job!"
https://coldcallcoach.net/testimonials/joe-bellante/

Joel Johnson

Business Development / Wellsource "Hey Paul! Earnest Cold Call Coach participant Joel Johnson here. I wanted to let you know...
Cold Call Coach
2018-11-29T16:47:05-05:00
Business Development / Wellsource "Hey Paul! Earnest Cold Call Coach participant Joel Johnson here. I wanted to let you know that I have found your cold call methods quite productive. Thanks for everything!"
https://coldcallcoach.net/testimonials/joel-johnson/

Meggan Mulkey

Sales Director / Designs in Marble "Hello Paul! I had attended your presentation on Instantaneous Differentiation at the NARI Expo...
Cold Call Coach
2018-11-29T16:48:07-05:00
Sales Director / Designs in Marble "Hello Paul! I had attended your presentation on Instantaneous Differentiation at the NARI Expo at Potawatomi. It was fabulous!! Really, it was the highlight of my day."
https://coldcallcoach.net/testimonials/meggan-mulkey/
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