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Cold Calling is Not a Numbers Game

By Cold Call Coach

If I were to ask you what type of movie is your favorite genre, how would you respond? If you are like my wife, you love horror movies and the emotional response they elicit from you. Personally, I am a horror movie wimp and would rather have my teeth pulled out than watch a truly scary movie.

Ever since I was in high school, I have been enamored with military movies. I love the action, drama, humanity, and history that is prevalent in those types of movies. Specifically, I enjoy military movies that feature snipers as I am fascinated with that type of military personnel.

Recently, I was watching “American Sniper” for the 26th time on HBO. It got me to better understand and articulate why I am so fascinated with people in the military that serve in that capacity.

The precision in which they conduct their business is second to none. They can literally win or lose a conflict with one single solitary shot. Additionally, they rely on their instincts, strategy, and ability to know where to look in an effort to defeat the enemy and protect their comrades down below.

How successful would a sniper be if he was blindfolded, spun around six times, not told where the enemy was congregating, and asked to fire as many shots as it took in order to complete the mission?

Do you think this mission would end in success? Would the sniper be able to complete his task using very minimal ammunition? Do you see this approach as a model of efficiency and effectiveness?

Just like it sounds ridiculous to imagine a scenario like that, it sounds equally ridiculous to me to see intelligent sales professionals approach cold calling in the same exact manner.

When you do not know where to look, you have to make more calls. If you do not have the right strategy in place, you will be calling more people at the wrong time that do not need your services.

If you are disoriented, confused, and don’t have the proper amount of confidence, you are going to have to make a tremendous amount of calls to schedule anywhere near the number of appointments that might be deemed successful.

Cold calling is not a numbers game! If you are calling the right person at the right time that has the right need and you have the right value add proposition to offer, you can schedule many appointments with very few calls.

If you have a customized script that is full of value add propositions that is built to meet the unique goals, challenges and opportunities of your business in a manner that does not sound salesy, you don’t have to make as many calls to schedule a certain number of appointments.

Those that tell you that cold calling is a numbers game don’t approach the process with the strategy, precision, science, and devotion that the mastery of this skill requires. Imagine if you could schedule 10 appointments per week on only 20 phone calls. What else might you do to fill your week?

Perhaps you could focus more on client retention and customer service? Maybe you could get out in the community more and attend more networking events and business functions? Or, rather than working in your business, perhaps you could work on your business and focus more on long-term strategic planning and goal setting.

Just like in the military, success with cold calling is predicated on discipline, strategy, precision, confidence, and thinking like your target. When done correctly, as is evidenced by our brave men and women in uniform, one can be very effective in hitting their target without taking nearly as many shots if they have put the work in on the front end first.

The same is true with cold calling. If we have all of the right pieces in place and focus our efforts on quality over quantity, we can hit the target again and again and again using very minimal ammunition. What could be more efficient than that?

Ready to work smarter, not harder? Are you ready to spend less time making calls and more time running appointments? Then give us a call today at 414-313-8338 and let’s get to work!

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Testimonials

Attending one of Paul’s seminars was one of the most beneficial experiences I have had within my educational and professional career. You will regret not signing up!
Joe Pillizzi
“Incredible! Fantastic!! Cutting Edge Material!!!”  

Peter H.W. Melms, Preplanning Specialist,
Washburn-McReavy Funeral Chapels
Here is his LinkedIn URL: https://www.linkedin.com/in/peter-melms-692aa91b
Peter H.W. Melms
Paul’s approach is as innovative as it is effective. Based on what I heard from him and the reactions I received from the individuals I invited, I have no doubt that people who hire him will get FAR MORE than their money’s worth.
Timothy Stewart
No matter the industry Paul M. Neuberger seminars will give you confidence that cold calling is not a thing of the past and that there is SUCCESS and GROWTH in cold calling once you have the tools to do it efficient and effective. I am a believer now that cold calling is not a thing of the past.
Judy Huebner
Paul has such a unique yet simple approach that will forever change the way you prospect. I would absolutely recommend attending one of his seminars!
Daniel Mayer
Paul gives great tips and techniques to conduct a successful cold call. He also re­adjusts your perception on cold calling through personal stories and examples helping you get excited to get going with what you learn. Highly recommend.
Lucas Robak
Paul is inspirational, and passionate about helping people grow their client list. He has developed an easy to apply, appointment setting technique that will change the way you meet your new customers. Quit paying for clicks, advertising on social media, and paying for postage. Most people think cold calling is dead………NOT SO. Paul brings new life to the most cost effective client acquisition tool available to everyone…… Read more
Brad Saunders
Paul is a well­spoken, direct, and impressive individual ­ His seminar and unique approach to cold calling will give you a different perspective that you can apply to your strategy immediately. I would recommend Paul’s seminar to any sales person out there, it will be worth your time!
Mark Petersen
Paul’s training was insightful and well worth the time. Paul is a great presenter and keeps you engaged. I left with information that has helped make cold calling more successful for me.”
Lisa Pecora
Paul is a great presenter and networker. His seminars explain how cold calling has worked for him and he gives you a methodology of how to reach out to sales prospects. I encourage you to attend a Paul M. Neuberger Cold Calling Seminar to learn how to become a more effective salesperson. Paul is also very well connected in the Milwaukee area and has introduced me to many people I have been able to do business with. Paul… Read more
Lisa Twitchell

TESTIMONIALS

Steven J. Wheeler

Director of Business Development / Remodelers Advantage, Inc. "I was at your session on Friday at the NARI National meeting...
Cold Call Coach
2019-05-01T13:58:19-05:00
Director of Business Development / Remodelers Advantage, Inc. "I was at your session on Friday at the NARI National meeting in San Diego. I really enjoyed your presentation, and most of all the delivery. Just wanted to tell you how much I enjoyed your talk."
https://coldcallcoach.net/testimonials/steven-j-wheeler/

Schuyler File

Healthcare Consultant / The Benefit Services Group "The Cold Call Coach Program works! Initially, I was skeptical of the Cold...
Cold Call Coach
2017-09-27T18:12:37-05:00
Healthcare Consultant / The Benefit Services Group "The Cold Call Coach Program works! Initially, I was skeptical of the Cold Call Coach Program because I was having so little success on my own and did not believe the program could work. However, after the first session or two I understood that I had the wrong approach and the program was providing the tools I lacked. After completing the program, I have been getting a call back rate on voicemails that alone is worth the price of the program and this does not even include the success I have had when speaking with the target of my calls. I would recommend this program to anyone trying to increase sales through cold calling."
https://coldcallcoach.net/testimonials/schuyler-file/

Linda Layber

District Sales Coordinator / Aflac "Brilliant, yet simple. You'll wonder why you didn't see it all along. Paul is an...
Cold Call Coach
2019-03-06T05:43:45-05:00
District Sales Coordinator / Aflac "Brilliant, yet simple. You'll wonder why you didn't see it all along. Paul is an engaging educator, so much so that he takes the dread out of cold calling and makes it easy, effective and doable, for everyone. Highly, highly recommend his system."
https://coldcallcoach.net/testimonials/linda-layber/

Tom Feldhusen

Executive Adviser / Culture Index "The expression "Cold Calling is Dead" could not be more far from the truth –...
Cold Call Coach
2019-03-15T10:41:16-05:00
Executive Adviser / Culture Index "The expression "Cold Calling is Dead" could not be more far from the truth – People have simply been convinced that it no longer works based upon their experience and ultimate failures when it is not used properly. Paul’s approach and expertise in helping you script your cold call message is spot on. His method will yield results that can be measurable for your business if you let him re-teach you everything you have learned about picking up the phone and calling a cold contact. Paul takes you through a process that requires thought and relentless pursuit of perfecting your message which results in a laser focused, quality first impression cold call. Voice mail? Paul has an answer for that as well. Cannot get past the "pit bull" answering the phone? Paul has an answer for that. Thank you, Paul. You have transformed my business with your tutelage."
https://coldcallcoach.net/testimonials/tom-feldhusen/

Cody Garvin

Sales Manager / Express Employment Professionals "Paul is the most energetic and engaging speaker I have had the chance to...
Cold Call Coach
2017-11-07T06:18:49-05:00
Sales Manager / Express Employment Professionals "Paul is the most energetic and engaging speaker I have had the chance to see. Like the scripts he helps his audience design, I was hanging on his every word when I saw him speak. His framework for successfully scripting calls gives cold callers a new level of confidence when they are reaching out to potential customers and helps them sound like a normal person rather than the stereotypical 'smarmy salesperson'. This framework has also helped me personally to know who I should be reaching out to, what to say when I do, and how to get callbacks when I don’t connect. I’d highly recommend Paul to anyone who is looking to increase their knowledge, be more effective on the phone, and ultimately advance their sales career."
https://coldcallcoach.net/testimonials/cody-garvin/
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Phone: 414.313.8338
Location: Menomonee Falls, WI

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