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Cold Calling is Not a Numbers Game

By Cold Call Coach

If I were to ask you what type of movie is your favorite genre, how would you respond? If you are like my wife, you love horror movies and the emotional response they elicit from you. Personally, I am a horror movie wimp and would rather have my teeth pulled out than watch a truly scary movie.

Ever since I was in high school, I have been enamored with military movies. I love the action, drama, humanity, and history that is prevalent in those types of movies. Specifically, I enjoy military movies that feature snipers as I am fascinated with that type of military personnel.

Recently, I was watching “American Sniper” for the 26th time on HBO. It got me to better understand and articulate why I am so fascinated with people in the military that serve in that capacity.

The precision in which they conduct their business is second to none. They can literally win or lose a conflict with one single solitary shot. Additionally, they rely on their instincts, strategy, and ability to know where to look in an effort to defeat the enemy and protect their comrades down below.

How successful would a sniper be if he was blindfolded, spun around six times, not told where the enemy was congregating, and asked to fire as many shots as it took in order to complete the mission?

Do you think this mission would end in success? Would the sniper be able to complete his task using very minimal ammunition? Do you see this approach as a model of efficiency and effectiveness?

Just like it sounds ridiculous to imagine a scenario like that, it sounds equally ridiculous to me to see intelligent sales professionals approach cold calling in the same exact manner.

When you do not know where to look, you have to make more calls. If you do not have the right strategy in place, you will be calling more people at the wrong time that do not need your services.

If you are disoriented, confused, and don’t have the proper amount of confidence, you are going to have to make a tremendous amount of calls to schedule anywhere near the number of appointments that might be deemed successful.

Cold calling is not a numbers game! If you are calling the right person at the right time that has the right need and you have the right value add proposition to offer, you can schedule many appointments with very few calls.

If you have a customized script that is full of value add propositions that is built to meet the unique goals, challenges and opportunities of your business in a manner that does not sound salesy, you don’t have to make as many calls to schedule a certain number of appointments.

Those that tell you that cold calling is a numbers game don’t approach the process with the strategy, precision, science, and devotion that the mastery of this skill requires. Imagine if you could schedule 10 appointments per week on only 20 phone calls. What else might you do to fill your week?

Perhaps you could focus more on client retention and customer service? Maybe you could get out in the community more and attend more networking events and business functions? Or, rather than working in your business, perhaps you could work on your business and focus more on long-term strategic planning and goal setting.

Just like in the military, success with cold calling is predicated on discipline, strategy, precision, confidence, and thinking like your target. When done correctly, as is evidenced by our brave men and women in uniform, one can be very effective in hitting their target without taking nearly as many shots if they have put the work in on the front end first.

The same is true with cold calling. If we have all of the right pieces in place and focus our efforts on quality over quantity, we can hit the target again and again and again using very minimal ammunition. What could be more efficient than that?

Ready to work smarter, not harder? Are you ready to spend less time making calls and more time running appointments? Then give us a call today at 414-313-8338 and let’s get to work!

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Testimonials

Paul is inspirational, and passionate about helping people grow their client list. He has developed an easy to apply, appointment setting technique that will change the way you meet your new customers. Quit paying for clicks, advertising on social media, and paying for postage. Most people think cold calling is dead………NOT SO. Paul brings new life to the most cost effective client acquisition tool available to everyone…… Read more
Brad Saunders
Attending one of Paul’s seminars was one of the most beneficial experiences I have had within my educational and professional career. You will regret not signing up!
Joe Pillizzi
Paul has such a unique yet simple approach that will forever change the way you prospect. I would absolutely recommend attending one of his seminars!
Daniel Mayer
Paul’s training was insightful and well worth the time. Paul is a great presenter and keeps you engaged. I left with information that has helped make cold calling more successful for me.”
Lisa Pecora
Paul is a well­spoken, direct, and impressive individual ­ His seminar and unique approach to cold calling will give you a different perspective that you can apply to your strategy immediately. I would recommend Paul’s seminar to any sales person out there, it will be worth your time!
Mark Petersen
Paul is a great presenter and networker. His seminars explain how cold calling has worked for him and he gives you a methodology of how to reach out to sales prospects. I encourage you to attend a Paul M. Neuberger Cold Calling Seminar to learn how to become a more effective salesperson. Paul is also very well connected in the Milwaukee area and has introduced me to many people I have been able to do business with. Paul… Read more
Lisa Twitchell
Paul gives great tips and techniques to conduct a successful cold call. He also re­adjusts your perception on cold calling through personal stories and examples helping you get excited to get going with what you learn. Highly recommend.
Lucas Robak
Paul’s approach is as innovative as it is effective. Based on what I heard from him and the reactions I received from the individuals I invited, I have no doubt that people who hire him will get FAR MORE than their money’s worth.
Timothy Stewart
If you get a chance to train with Paul I say run don’t walk to the session. It is invaluable and will change the way you cold call. 
Kevin DavenportSenior Vice President of Powerteam
“Normally I’m skeptical when it comes to online “self-improvement” advertisements. However, after doing some research I felt Paul presented himself in a manner that I trust. His work is praised by many and I’m attracted to genuine people. The cost of his psychology of cold calling course is well worth the investment…it’s a no-brainer!”  

Adam Berndt, Sales Manager, Fine Tune
Here is Adam’s LinkedIn URL: https://www.linkedin.com/in/adam-berndt-open-networker-7b67b547… Read more
Adam Berndt

TESTIMONIALS

Steven J. Wheeler

Director of Business Development / Remodelers Advantage, Inc. "I was at your session on Friday at the NARI National meeting...
Cold Call Coach
2019-05-01T13:58:19-05:00
Director of Business Development / Remodelers Advantage, Inc. "I was at your session on Friday at the NARI National meeting in San Diego. I really enjoyed your presentation, and most of all the delivery. Just wanted to tell you how much I enjoyed your talk."
https://coldcallcoach.net/testimonials/steven-j-wheeler/

Matthew Gillard

Account Executive / McLean Hallmark Insurance Group "I used to make about 200 calls to book an appointment and very...
Cold Call Coach
2018-07-10T07:06:11-05:00
Account Executive / McLean Hallmark Insurance Group "I used to make about 200 calls to book an appointment and very few voicemails got returned. Now about 50% of my conversations become appointments and about 20% of my voicemails get returned. That's life changing - and I couldn't be happier."
https://coldcallcoach.net/testimonials/matthew-gillard/

David Cantliffe

President & Founder / BottomLine Advantage, LLC "Paul’s philosophy is a complete departure from typical cold calling training! After going...
Cold Call Coach
2018-07-20T06:57:00-05:00
President & Founder / BottomLine Advantage, LLC "Paul’s philosophy is a complete departure from typical cold calling training! After going through the training and booking several one-one sessions, Paul’s approach has radically changed my appointment setting results. With my "C"-level executive prospects, very few answer their phone. Paul’s training includes invaluable insights for effectively working with executive gate keepers to get messages returned as well as getting voice mail returned from executives that were previously unresponsive. If you read the testimonials listed on Paul’s web site, you’ll see the reoccurring theme of "life changing". I wholeheartedly agree and recommend Paul Neuberger’s cold call training to anyone serious about improving their results. I also recommend that you engage Paul one-on-one for several sessions to experience his skill at fine-tuning a message that will resonate with your target audience."
https://coldcallcoach.net/testimonials/david-cantliffe/

Chillon Leach

Textile Artist / Self-Employed "This is just what I needed and when I needed it! Mr. Neuberger's professional and engaging...
Cold Call Coach
2018-08-02T19:52:39-05:00
Textile Artist / Self-Employed "This is just what I needed and when I needed it! Mr. Neuberger's professional and engaging delivery and his personal, caring approach to his vocation suits me and my learning style."
https://coldcallcoach.net/testimonials/chillon-leach/

Tami Bergman

Insurance Consultant / Andres O;Neil & Lowe "I just want to thank you for introducing us to the new Cold...
Cold Call Coach
2018-10-04T15:16:09-05:00
Insurance Consultant / Andres O;Neil & Lowe "I just want to thank you for introducing us to the new Cold Call approach! I really feel like this is going to change the way that I view cold calling forever. Your approach has been very effective for me, and I will continue to use it. Thanks again for all your assistance!"
https://coldcallcoach.net/testimonials/tami-bergman/
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Phone: 414.313.8338
Location: Menomonee Falls, WI

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