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Ready to get Punched in the Mouth?

July 26, 2016 By Cold Call Coach Leave a Comment

I am constantly amazed at how often sales training programs, especially those involving cold calling, fail. Not only do they fail, they often fail quickly and spectacularly. Think back to the last cold call training session you have attended. How did the training go? What activities did you undertake? How outside of your comfort zone did the instructor take you?

Although he is not known as a bastion of intelligent quotations, arguably my favorite quote is from boxing champion Mike Tyson. Mike once said, “Everybody has a plan, until they get punched in the mouth.” A more appropriate quotation for life I cannot think of.

This quotation is one of my favorites because I think it is applicable to all facets of our life. We have a plan for how our marriage is going to turn out, until something completely unexpected happens and alters our sense of things. We have a plan for how our day at the office is going to go, until an emergency arises and throws us off of our game.

Nothing that I have experienced previously in the world of sales training has prepared me for success in this field quite like the way I train my clients. The reason my business has grown by leaps and bounds is not simply because we deliver incredibly good results very quickly, but our clients emerge from our training ready to tackle anything, because we have forced them from the comfort of the familiar and have replicated live action situations.

As I have gotten older, I have grown to appreciate more and more the men and women who currently serve in our Armed Forces, as well as those veterans who have sacrificed their over the years for us. Why do you think those brave souls defending our freedom are so good at what they do?

Imagine a group of new recruits, eager to serve our country, arriving for boot camp on the first day. They are ushered into a classroom where a drill instructor, using a white board and PowerPoint presentation, teaches them on hand-to-hand combat, effective military techniques and maneuvers, survivorship strategies, and how to disarm a bomb.

Following three months of intensive classroom study, they graduate, ship off to the Middle East, and are now responsible for taking the fight to the enemy. How well do you think they would fare if all they knew of combat, military strategy and survivorship skills were taught in a classroom?

They are as good as they are because their drill instructors replicate live combat scenarios, expose them to intensely stressful situations, and push them to the breaking point to ensure that they can hold up in these various circumstances.

Although we certainly don’t take it to that extreme, our methodology is similar. Rather than just giving our clients a script, we roll up our sleeves and make cold calls with them. Rather than just role playing, we expose our clients to real life rebuttals in a situation simulating a live cold call to see if they can think on their feet under a certain degree of distress.

Role playing with someone who is unafraid to challenge you forces you out of your comfort zone and allows you to realize that you have skills you did not know existed. By simulating the stress and anxiety of a cold call, it forces you to make a difficult call under stressful circumstances to foster muscle memory, so your mind does not go blank and you are not at a loss for words when you face a challenging person on the other end of the line.

The next time you sit through a sales training session, consciously think of how often this person is taking you out of your comfort zone, replicating a real live situation, and forcing you to dig very deep to successfully complete an assignment, task, or challenge.

At The Cold Call Coach, we push our clients to be the absolute best sales people they can possibly be because, unlike certain other trainers, we know that deep down, there is an expert sales person waiting to emerge. We challenge our clients by replicating real, sometimes stressful situations, so they can get used to cold calling in less than ideal circumstances.

If you are ready to take your business to the next level quickly, realize more professional gains that you ever thought possible, and, in the process, become a much better sales person, you owe it to yourself to give us a call.

Are you ready to get punched in the mouth?

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Testimonials

Attending one of Paul’s seminars was one of the most beneficial experiences I have had within my educational and professional career. You will regret not signing up!
Joe Pillizzi
No matter the industry Paul M. Neuberger seminars will give you confidence that cold calling is not a thing of the past and that there is SUCCESS and GROWTH in cold calling once you have the tools to do it efficient and effective. I am a believer now that cold calling is not a thing of the past.
Judy Huebner
Paul’s training was insightful and well worth the time. Paul is a great presenter and keeps you engaged. I left with information that has helped make cold calling more successful for me.”
Lisa Pecora
Paul gives great tips and techniques to conduct a successful cold call. He also re­adjusts your perception on cold calling through personal stories and examples helping you get excited to get going with what you learn. Highly recommend.
Lucas Robak
Paul has such a unique yet simple approach that will forever change the way you prospect. I would absolutely recommend attending one of his seminars!
Daniel Mayer
Paul is a great presenter and networker. His seminars explain how cold calling has worked for him and he gives you a methodology of how to reach out to sales prospects. I encourage you to attend a Paul M. Neuberger Cold Calling Seminar to learn how to become a more effective salesperson. Paul is also very well connected in the Milwaukee area and has introduced me to many people I have been able to do business with. Paul practices what he preaches.
Lisa Twitchell
“Normally I’m skeptical when it comes to online “self-improvement” advertisements. However, after doing some research I felt Paul presented himself in a manner that I trust. His work is praised by many and I’m attracted to genuine people. The cost of his psychology of cold calling course is well worth the investment…it’s a no-brainer!”  

Adam Berndt, Sales Manager, Fine Tune
Here is Adam’s LinkedIn URL: https://www.linkedin.com/in/adam-berndt-open-networker-7b67b547
Adam Berndt
Paul’s approach is as innovative as it is effective. Based on what I heard from him and the reactions I received from the individuals I invited, I have no doubt that people who hire him will get FAR MORE than their money’s worth.
Timothy Stewart
Paul is inspirational, and passionate about helping people grow their client list. He has developed an easy to apply, appointment setting technique that will change the way you meet your new customers. Quit paying for clicks, advertising on social media, and paying for postage. Most people think cold calling is dead………NOT SO. Paul brings new life to the most cost effective client acquisition tool available to everyone… using the Phone! Keep it up Paul!
Brad Saunders
“Incredible! Fantastic!! Cutting Edge Material!!!”  

Peter H.W. Melms, Preplanning Specialist,
Washburn-McReavy Funeral Chapels
Here is his LinkedIn URL: https://www.linkedin.com/in/peter-melms-692aa91b
Peter H.W. Melms

TESTIMONIALS

Steven J. Wheeler

Director of Business Development / Remodelers Advantage, Inc. "I was at your session on Friday at the NARI National meeting...
2019-05-01T13:58:19-05:00
Director of Business Development / Remodelers Advantage, Inc. "I was at your session on Friday at the NARI National meeting in San Diego. I really enjoyed your presentation, and most of all the delivery. Just wanted to tell you how much I enjoyed your talk."
https://coldcallcoach.net/testimonials/steven-j-wheeler/

Jerome Nichols

Senior Sales Executive / Waste Management "I was captivated by Paul’s ability to analyze and communicate the do’s and don’ts...
2019-03-06T05:40:15-05:00
Senior Sales Executive / Waste Management "I was captivated by Paul’s ability to analyze and communicate the do’s and don’ts of making an effective cold call. I found the seminar extremely engaging and well worth the time."
https://coldcallcoach.net/testimonials/jerome-nichols/

Samantha Lang

Business Development Manager / Accounting Principals "Just wanted to thank you. I am 7 weeks into this position after 15...
2019-03-06T05:42:52-05:00
Business Development Manager / Accounting Principals "Just wanted to thank you. I am 7 weeks into this position after 15 years in retail. Cold calling is the only thing I have struggled with and after your seminar, I have a new confidence and feel I have my own approach. It was so much more beneficial than weeks of training and shadowing co-workers!"
https://coldcallcoach.net/testimonials/samantha-lang/

Schuyler File

Healthcare Consultant / The Benefit Services Group "The Cold Call Coach Program works! Initially, I was skeptical of the Cold...
2017-09-27T18:12:37-05:00
Healthcare Consultant / The Benefit Services Group "The Cold Call Coach Program works! Initially, I was skeptical of the Cold Call Coach Program because I was having so little success on my own and did not believe the program could work. However, after the first session or two I understood that I had the wrong approach and the program was providing the tools I lacked. After completing the program, I have been getting a call back rate on voicemails that alone is worth the price of the program and this does not even include the success I have had when speaking with the target of my calls. I would recommend this program to anyone trying to increase sales through cold calling."
https://coldcallcoach.net/testimonials/schuyler-file/

Linda Layber

District Sales Coordinator / Aflac "Brilliant, yet simple. You'll wonder why you didn't see it all along. Paul is an...
2019-03-06T05:43:45-05:00
District Sales Coordinator / Aflac "Brilliant, yet simple. You'll wonder why you didn't see it all along. Paul is an engaging educator, so much so that he takes the dread out of cold calling and makes it easy, effective and doable, for everyone. Highly, highly recommend his system."
https://coldcallcoach.net/testimonials/linda-layber/

CONTACT US

E-mail: coldcallcoachllc@gmail.com
Phone: 414.313.8338
Location: Menomonee Falls, WI

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“If you get a chance to train with Paul I say run don't walk to the session. It is invaluable...

Kevin Davenport

Senior Vice President of Powerteam

2016-11-25T04:58:30-05:00

Kevin Davenport

Senior Vice President of Powerteam

“If you get a chance to train with Paul I say run don't walk to the session. It is invaluable and will change the way you cold call. “
https://coldcallcoach.net/testimonials/kevin-davenport-2/

Gabby Zeinert

Office Professional / Thrivent Financial "It was an absolute pleasure to meet and work with you this morning. After only...
2019-05-14T19:53:07-05:00
Office Professional / Thrivent Financial "It was an absolute pleasure to meet and work with you this morning. After only one session, you have opened my eyes and have me thinking about calling. I look forward to completing the homework assignments as well as our second session next week."
https://coldcallcoach.net/testimonials/gabby-zeinert/

Steven J. Wheeler

Director of Business Development / Remodelers Advantage, Inc. "I was at your session on Friday at the NARI National meeting...
2019-05-01T13:58:19-05:00
Director of Business Development / Remodelers Advantage, Inc. "I was at your session on Friday at the NARI National meeting in San Diego. I really enjoyed your presentation, and most of all the delivery. Just wanted to tell you how much I enjoyed your talk."
https://coldcallcoach.net/testimonials/steven-j-wheeler/

Schuyler File

Healthcare Consultant / The Benefit Services Group "The Cold Call Coach Program works! Initially, I was skeptical of the Cold...
2017-09-27T18:12:37-05:00
Healthcare Consultant / The Benefit Services Group "The Cold Call Coach Program works! Initially, I was skeptical of the Cold Call Coach Program because I was having so little success on my own and did not believe the program could work. However, after the first session or two I understood that I had the wrong approach and the program was providing the tools I lacked. After completing the program, I have been getting a call back rate on voicemails that alone is worth the price of the program and this does not even include the success I have had when speaking with the target of my calls. I would recommend this program to anyone trying to increase sales through cold calling."
https://coldcallcoach.net/testimonials/schuyler-file/

Sarah Stone Weber

Manager of Marketing and Property Management Business Development / Horizon Develop Build Manage "I learned so much from Paul Neuberger!...
2017-09-03T02:22:41-05:00
Manager of Marketing and Property Management Business Development / Horizon Develop Build Manage "I learned so much from Paul Neuberger! Far more than just cold calling! He is truly a person that you need to know!"
https://coldcallcoach.net/testimonials/sarah-stone-weber/
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  • About Us
  • Services
    • Group Coaching
    • Individualized Coaching
    • Workshops
    • Keynote Speaker
    • Ideal Clients
    • Training DVD
    • Printable Brochure
  • Blog
  • Events
  • Testimonials
  • Success Stories
  • Featured Videos
  • Shop
    • Training DVD
    • Online Education Sessions
    • Instantaneous Differentiation: How to Make Yourself Memorable
    • The Three Pillars of Cold Call Success
  • Contact Us
  • Cold Call University
    • Course 101: Introduction
    • Cold Call University: Courses 101 to 401 – All Courses!
    • Printable Brochure