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Paying For Leads? Stop Throwing Your Money Away & Get Them For Free!

By Cold Call Coach

Do you know what I don’t understand (don’t ask my wife this question about me because hers will turn into a three-day answer)? Why so many hardworking, dedicated, ambitious professional sales people pay for “qualified” leads. If you don’t want to keep your food down and would like to see what you ate for lunch yesterday, do some research on what organizations will charge you for access to this information.

In one gut-wrenching example, a company that I will not name in the confines of this article charges their customers $2,000 to schedule each appointment on their behalf, plus has the nerve to request a portion of the commission once the deal is closed. Imagine that! On what planet is that a good financial deal for the hardworking, day-to-day salesperson just trying to make it in a ridiculously competitive environment?

A better use of those funds, perhaps, would be to take all of the cash out of your wallet, place them in the yard, and let the birds use them for their nests. At least that way your dollars are helping to sustain life and provide a comfortable, nurturing atmosphere for Mama Bird to rear her young. But I digress.

What if I told you that, rather than paying for leads, you could get names for free? Not only that, but there is no limit to the amount of names you can get and that there is an endless supply of this information. Additionally, what if I told you that, in addition to an endless supply of free leads, not only are they qualified, but they would love to hear from you? Too good to be true, you ask?

Outside of recommending that I promptly walk to the nearest ER and get my head examined, you would probably tell me that I was nuts, that no such information source existed, and that, if one did, surely you would have found it by now because you have done Internet searches, spoken with colleagues, and gotten referrals on the matter. Am I right?

Think back to the last time you went out for a gallon of milk, a gallon of gas, or to get your weekly lottery ticket. Which store did you go to? Try to retrace your steps from the moment that you left your car to enter the store. Then again, from the time you left the store to get back into your car. Do you remember seeing anything in the entrance way of particular importance?

When I first got into business for myself, because I am a self-professed workaholic with a horrible allergy to sleep, I burned through my natural market ridiculously fast. I woke up one morning and was staring an empty, bone dry pipeline in the face wondering what my next step would be. I decided to burn off this nervous energy by completing my “Honey Do” list and making a run to the local grocery store.

I was amazed at how many different periodicals filled the racks in the entranceway of the supermarket. There were newspapers for elderly citizens, politically motivated publications, magazines for the health conscious among us, real estate listing compilations, and much more! To add the cherry to the top of this information super sundae, they were all free. I loaded up on everything I could get my hands on and raced home.

I now can envision a conversation between you and me going something like this:

Paul: “How, Dear Reader, can the producers of these periodicals remain in business when they give their product away for free? What kind of a lousy recipe for long-term financial success is that?”

You: “Were you born yesterday, man? They are able to give those magazines away for free because the individuals and companies featured pay for the advertising. You really are quite handsome by the way.”

Paul: “Oh, you mean that individuals and organizations pay for advertising within the pages of that magazine? Well, why on Earth would they do that?”

You: “Well, I’m no Einstein, but I suppose it would be because they want our business. They are hoping that we will see their ad, give them a call and, down the road, purchase their product or service.”

Egads! Has that proverbial light switch above your head gone on yet?

Every single day, whether you realize it or not, you are walking past completely free sources of information full of qualified professional leads of people that are dying for you to call them. They have, after all, paid for the pleasure, so let’s oblige them!

Even if you don’t see the direct connection between a realtor, lawyer, banker, or financial advisor and what you do, secondarily, I would bet dollars to donuts (what does that even mean, anyway?) that they are around your ideal client from time to time during the course of their day. Wouldn’t you like to build a relationship with them in the hopes that they can be a pipeline for future business?

Stop paying for pricey leads that were already selected for you by someone you don’t know. Rather, start collecting this information for free by going to places that you go to everyday anyway from people that are paying to have you find and call them. I have used this technique to grow my business and some of my best professional and personal contacts have arisen from cold calls that I made in this regard.

Want more information on how to take this simple technique and grow your business? Interested in cold calling the people on the pages of these periodicals but you don’t know how? Consider visiting www.coldcallcoach.net to learn more about my business and how I can help you grow your bottom line by not just working harder, but by working smarter!

I created my business, Cold Call Coach, LLC, in early 2015 due to the incredible demand by my associates asking what I was doing to schedule appointments at such a breakneck pace. Believe it or not, I have a 98.6% cold call success rate and can get in front of just about anybody I set my mind to. I want to share this ability with you and make you more effective at a skill that is one of the most difficult in the entire sales profession to master. Want to learn more? Visit my website at www.coldcallcoach.net or drop me a line at coldcallcoachllc@gmail.com”>.coldcallcoachllc@gmail.com or 414-313-8338. I can’t wait to speak with you!

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Testimonials

Paul is a great presenter and networker. His seminars explain how cold calling has worked for him and he gives you a methodology of how to reach out to sales prospects. I encourage you to attend a Paul M. Neuberger Cold Calling Seminar to learn how to become a more effective salesperson. Paul is also very well connected in the Milwaukee area and has introduced me to many people I have been able to do business with. Paul… Read more
Lisa Twitchell
Attending one of Paul’s seminars was one of the most beneficial experiences I have had within my educational and professional career. You will regret not signing up!
Joe Pillizzi
Paul’s training was insightful and well worth the time. Paul is a great presenter and keeps you engaged. I left with information that has helped make cold calling more successful for me.”
Lisa Pecora
Paul is a well­spoken, direct, and impressive individual ­ His seminar and unique approach to cold calling will give you a different perspective that you can apply to your strategy immediately. I would recommend Paul’s seminar to any sales person out there, it will be worth your time!
Mark Petersen
Paul gives great tips and techniques to conduct a successful cold call. He also re­adjusts your perception on cold calling through personal stories and examples helping you get excited to get going with what you learn. Highly recommend.
Lucas Robak
“Normally I’m skeptical when it comes to online “self-improvement” advertisements. However, after doing some research I felt Paul presented himself in a manner that I trust. His work is praised by many and I’m attracted to genuine people. The cost of his psychology of cold calling course is well worth the investment…it’s a no-brainer!”  

Adam Berndt, Sales Manager, Fine Tune
Here is Adam’s LinkedIn URL: https://www.linkedin.com/in/adam-berndt-open-networker-7b67b547… Read more
Adam Berndt
No matter the industry Paul M. Neuberger seminars will give you confidence that cold calling is not a thing of the past and that there is SUCCESS and GROWTH in cold calling once you have the tools to do it efficient and effective. I am a believer now that cold calling is not a thing of the past.
Judy Huebner
Paul’s approach is as innovative as it is effective. Based on what I heard from him and the reactions I received from the individuals I invited, I have no doubt that people who hire him will get FAR MORE than their money’s worth.
Timothy Stewart
“Incredible! Fantastic!! Cutting Edge Material!!!”  

Peter H.W. Melms, Preplanning Specialist,
Washburn-McReavy Funeral Chapels
Here is his LinkedIn URL: https://www.linkedin.com/in/peter-melms-692aa91b
Peter H.W. Melms
Paul is inspirational, and passionate about helping people grow their client list. He has developed an easy to apply, appointment setting technique that will change the way you meet your new customers. Quit paying for clicks, advertising on social media, and paying for postage. Most people think cold calling is dead………NOT SO. Paul brings new life to the most cost effective client acquisition tool available to everyone…… Read more
Brad Saunders

TESTIMONIALS

Steven J. Wheeler

Director of Business Development / Remodelers Advantage, Inc. "I was at your session on Friday at the NARI National meeting...
Cold Call Coach
2019-05-01T13:58:19-05:00
Director of Business Development / Remodelers Advantage, Inc. "I was at your session on Friday at the NARI National meeting in San Diego. I really enjoyed your presentation, and most of all the delivery. Just wanted to tell you how much I enjoyed your talk."
https://coldcallcoach.net/testimonials/steven-j-wheeler/

Marissa Pittelman

Client Relations Administrator / Sand Castle Field Services "I had the privilege of participating in Paul’s program. His energy and...
Cold Call Coach
2019-01-04T06:57:52-05:00
Client Relations Administrator / Sand Castle Field Services "I had the privilege of participating in Paul’s program. His energy and enthusiasm made each session both interesting and enjoyable. The methods taught by Paul could easily help anyone who wants to be more successful in their sales calls. I highly recommend hiring the Cold Call Coach. You won’t regret it!"
https://coldcallcoach.net/testimonials/marissa-pittelman-2/

Jerome Nichols

Senior Sales Executive / Waste Management "I was captivated by Paul’s ability to analyze and communicate the do’s and don’ts...
Cold Call Coach
2019-03-06T05:40:15-05:00
Senior Sales Executive / Waste Management "I was captivated by Paul’s ability to analyze and communicate the do’s and don’ts of making an effective cold call. I found the seminar extremely engaging and well worth the time."
https://coldcallcoach.net/testimonials/jerome-nichols/

Samantha Lang

Business Development Manager / Accounting Principals "Just wanted to thank you. I am 7 weeks into this position after 15...
Cold Call Coach
2019-03-06T05:42:52-05:00
Business Development Manager / Accounting Principals "Just wanted to thank you. I am 7 weeks into this position after 15 years in retail. Cold calling is the only thing I have struggled with and after your seminar, I have a new confidence and feel I have my own approach. It was so much more beneficial than weeks of training and shadowing co-workers!"
https://coldcallcoach.net/testimonials/samantha-lang/

Schuyler File

Healthcare Consultant / The Benefit Services Group "The Cold Call Coach Program works! Initially, I was skeptical of the Cold...
Cold Call Coach
2017-09-27T18:12:37-05:00
Healthcare Consultant / The Benefit Services Group "The Cold Call Coach Program works! Initially, I was skeptical of the Cold Call Coach Program because I was having so little success on my own and did not believe the program could work. However, after the first session or two I understood that I had the wrong approach and the program was providing the tools I lacked. After completing the program, I have been getting a call back rate on voicemails that alone is worth the price of the program and this does not even include the success I have had when speaking with the target of my calls. I would recommend this program to anyone trying to increase sales through cold calling."
https://coldcallcoach.net/testimonials/schuyler-file/
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Cold Call Coach

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Phone: 414.313.8338
Location: Menomonee Falls, WI

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