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No, Cold Calling Isn’t Diving Into a Snake Pit!

By Scale Squad

With all of the amazing opportunities that cold calling affords individuals in the sales profession, why are we so afraid of it? Change your perspective to realize immediate, long-lasting results!

For some people, it’s snakes. Others, spiders.

Heights are up there. Even dogs, believe it or not.

And, of course, let’s not forget public speaking (although Paul Neuberger never had much of a problem there).

If you haven’t figured it out, these are among the most common fears. Some might be rational; others, not. This isn’t a psychology forum, after all.
But guess what isn’t among the top 100 fears? Cold calling!

To listen to some salespeople, though, you’d be sure it is. Cold calling offers unlimited opportunity, and tremendous benefits as a sales approach, yet many sales reps approach it with the enthusiasm of a root canal.

So let’s be frank: Is getting hung up on, or rejected by someone you don’t even know, really your greatest fear?

If so, you might have panophobia – the fear of EVERYTHING.

Seriously, though – why the fear, the anxiety, the utter dread of cold calling? If you’re in sales, the practice falls into “Job Description 101.”

There’s a cure, of course. It’s summed up in one word: PREPARATION (and no, fear of preparation is not on the “Top 100” list).

First, figure out who your ideal client is, and target them. Be strategic. Do your research. Don’t just do it halfway, either, which could be evidence of gamophobia – the fear of commitment, or sticking with something to the end.

Second, grasp the opening basics of a cold call. You want to pique curiosity, generate interest and buy time. Hint: If you sound like a salesperson, you’re dead on arrival. If that just scared you witless, you might suffer from thanatophobia – fear of death.

Third, understand that what you’re really selling is yourself – not a product, or a service, or a company. If you cope with allodoxaphobia – the fear of opinions, or hearing what others think of you – then this might just be the cure. On a cold call, you completely control your introduction to a complete stranger … which controls how they perceive you.

There’s more, of course. Coaching helps. You’ll learn that smart cold calling can lead to tremendous success. It can even help you get over an irrational fear or two.

Unless, of course, it’s achievemephobia – the fear of success. In that case, just keep doing what you’ve been doing.

Filed Under: News

Testimonials

Attending one of Paul’s seminars was one of the most beneficial experiences I have had within my educational and professional career. You will regret not signing up!
Joe Pillizzi
“Normally I’m skeptical when it comes to online “self-improvement” advertisements. However, after doing some research I felt Paul presented himself in a manner that I trust. His work is praised by many and I’m attracted to genuine people. The cost of his psychology of cold calling course is well worth the investment…it’s a no-brainer!”  

Adam Berndt, Sales Manager, Fine Tune
Here is Adam’s LinkedIn URL: https://www.linkedin.com/in/adam-berndt-open-networker-7b67b547… Read more
Adam Berndt
“Incredible! Fantastic!! Cutting Edge Material!!!”  

Peter H.W. Melms, Preplanning Specialist,
Washburn-McReavy Funeral Chapels
Here is his LinkedIn URL: https://www.linkedin.com/in/peter-melms-692aa91b
Peter H.W. Melms
No matter the industry Paul M. Neuberger seminars will give you confidence that cold calling is not a thing of the past and that there is SUCCESS and GROWTH in cold calling once you have the tools to do it efficient and effective. I am a believer now that cold calling is not a thing of the past.
Judy Huebner
Paul has such a unique yet simple approach that will forever change the way you prospect. I would absolutely recommend attending one of his seminars!
Daniel Mayer
Paul is a well­spoken, direct, and impressive individual ­ His seminar and unique approach to cold calling will give you a different perspective that you can apply to your strategy immediately. I would recommend Paul’s seminar to any sales person out there, it will be worth your time!
Mark Petersen
Paul’s approach is as innovative as it is effective. Based on what I heard from him and the reactions I received from the individuals I invited, I have no doubt that people who hire him will get FAR MORE than their money’s worth.
Timothy Stewart
If you get a chance to train with Paul I say run don’t walk to the session. It is invaluable and will change the way you cold call. 
Kevin DavenportSenior Vice President of Powerteam
Paul gives great tips and techniques to conduct a successful cold call. He also re­adjusts your perception on cold calling through personal stories and examples helping you get excited to get going with what you learn. Highly recommend.
Lucas Robak
Paul’s training was insightful and well worth the time. Paul is a great presenter and keeps you engaged. I left with information that has helped make cold calling more successful for me.”
Lisa Pecora

TESTIMONIALS

Steven J. Wheeler

Director of Business Development / Remodelers Advantage, Inc. "I was at your session on Friday at the NARI National meeting...
Cold Call Coach
2019-05-01T13:58:19-05:00
Director of Business Development / Remodelers Advantage, Inc. "I was at your session on Friday at the NARI National meeting in San Diego. I really enjoyed your presentation, and most of all the delivery. Just wanted to tell you how much I enjoyed your talk."
https://coldcallcoach.net/testimonials/steven-j-wheeler/

Joe Bellante

Owner / Sand Castle Field Services "Outstanding webinar today! Most of our management team joined us in the conference room....
Cold Call Coach
2018-11-06T17:20:31-05:00
Owner / Sand Castle Field Services "Outstanding webinar today! Most of our management team joined us in the conference room. I could tell from their facial expressions that you were challenging them to think. Nice job!"
https://coldcallcoach.net/testimonials/joe-bellante/

Joel Johnson

Business Development / Wellsource "Hey Paul! Earnest Cold Call Coach participant Joel Johnson here. I wanted to let you know...
Cold Call Coach
2018-11-29T16:47:05-05:00
Business Development / Wellsource "Hey Paul! Earnest Cold Call Coach participant Joel Johnson here. I wanted to let you know that I have found your cold call methods quite productive. Thanks for everything!"
https://coldcallcoach.net/testimonials/joel-johnson/

Meggan Mulkey

Sales Director / Designs in Marble "Hello Paul! I had attended your presentation on Instantaneous Differentiation at the NARI Expo...
Cold Call Coach
2018-11-29T16:48:07-05:00
Sales Director / Designs in Marble "Hello Paul! I had attended your presentation on Instantaneous Differentiation at the NARI Expo at Potawatomi. It was fabulous!! Really, it was the highlight of my day."
https://coldcallcoach.net/testimonials/meggan-mulkey/

Marissa Pittelman

Client Relations Administrator / Sand Castle Field Services "I just wanted to send a quick email to thank you for...
Cold Call Coach
2018-12-05T10:48:56-05:00
Client Relations Administrator / Sand Castle Field Services "I just wanted to send a quick email to thank you for all the time you spent with us. I know you had to, kind of, drag us along at points, but I’m glad you did. Although I no longer sell for Sand Castle, I may find myself selling again in the future and I think everything you taught us will be useful. I can even find ways to use your tips in my current role and in my day to day life. As a side note, I just wanted to thank you for the positivity and the energy you brought to each session. It’s been a pleasure getting to know you as well. Thank you for everything!"
https://coldcallcoach.net/testimonials/marissa-pittelman/
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Cold Call Coach

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