Cold Call Coach

ADVICE. DIRECTION. SUCCESS.

  • Book
  • About Us
  • Services
    • Group Coaching
    • Individualized Coaching
    • Workshops
    • Keynote Speaking
  • Blog
  • Our Success
    • Testimonials
    • Success Stories
  • Videos
  • Training System
  • Contact Us
  • Cold Call University
    • Course 101: Introduction
    • Cold Call University: Courses 101 to 401 – All Courses!
    • Printable Brochure

Never, Ever Have a Plan B

By Scale Squad

 Never have a back-up plan! Although on the surface this seems counter intuitive, having a Plan B sucks valuable time, energy, and resources from your ultimate goal, Plan A, thereby making it less likely that your original goals and intentions will come to fruition.



“I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas A. Edison
 
You flip a switch. A light goes on. The room is illuminated.
 
So what? How many times a day do you do this?
 
Well, it wasn’t always so easy.
 
Just 150 years ago, lighting was dangerous. People used gas lamps or candles to brighten the night. Most had open flames. Plenty of homes and buildings burned to the ground … often with their occupants inside.
 
Thomas A. Edison changed everything.
 
His 1880 patent filing for an incandescent light bulb made safe lighting a reality.  He famously said, “We will make electricity so cheap that only the rich will burn candles.” The rest, as they say … is history.
 
Edison didn’t nail his invention on the first try. Not even close. He conducted thousands of experiments. Thousands came up short. He kept going.
 
In other words – a man who changed the world failed thousands of times.
 
Michael Jordan said he missed more than 9,000 shots in his storied career. Abraham Lincoln suffered election losses and business letdowns before becoming one of America’s greatest presidents.
 
None gave up. None said “OK, this isn’t working. I’ll just go do THIS instead.”
 
“This” is what’s often called “Plan B.” It’s a fallback, a safety net, for missing big goals. Sometimes it’s waving the white flag to a long-held dream.
 
Due to their job’s challenges, salespeople are often told “You need to have a Plan B.”
 
Maybe it’s a less lofty sales target, in case The Big Prospect doesn’t pan out. Or, given the profession’s attrition rate, it’s another career path with a safe paycheck (and probably a really boring 40 hours per week, coupled with greatly reduced income potential).
 
Well, here’s where we punch conventional wisdom in the mouth again. Yes, it’s my second installment of “The Top 10 Sales Myths!” (if you missed it, catch the first article here).
 
Here’s the newest myth buster: If you’re in sales, you should never have a Plan B.
 
There you go. I said it.
 
You see, Plan B plants itself in the back of your mind. It lingers around the fringes. It’s always reminding you that, hey, don’t worry, there’s a way out if you’re not successful.
 
Plan B subtly undermines your success. It allows you to miss goals. Rationalize falling short. Make excuses for not achieving objectives.
 
Quietly, under the radar, Plan B saps energy from Plan A: your mission to be a great salesperson, one who perseveres, delivers value, and succeeds on knowledge and hustle.
 
Here’s an idea: Ditch Plan B. Toss it out. Burn it, if need be.
 
Doing so will change your mentality. Sharpen your focus. Create an edge. If you don’t think Michael Jordan had an edge … you don’t know Michael Jordan.
 
What if all your sales colleagues kissed Plan B goodbye? People would research deeper. Make more calls. Prepare better. Show up to every meeting on time, ready for serious engagement.
 
In short, they’d be preparing for success … because it’s the only end game that matters.
 
I understand the rationale behind Plan B. It offers safety. The two most motivation-sucking words in the English language are “what if?”
 
People fear failure. They’ve been told, over and over, it’s unacceptable.
 
This perception is completely, unequivocally wrong. It’s OK to fail. No one succeeds at everything. History is littered with the missteps of famous people who changed the world, i.e. Thomas Edison.
 
Failure imbues lessons that are absorbed far deeper than any classroom teaching. Learn them. Embrace them. Understand what does and doesn’t work … especially in sales.
 
Put that hard-earned knowledge to work. Now that you’re rid of Plan B, you can light up the sales charts like never before.

Filed Under: Anouncement, News

Testimonials

Paul’s training was insightful and well worth the time. Paul is a great presenter and keeps you engaged. I left with information that has helped make cold calling more successful for me.”
Lisa Pecora
Paul is a well­spoken, direct, and impressive individual ­ His seminar and unique approach to cold calling will give you a different perspective that you can apply to your strategy immediately. I would recommend Paul’s seminar to any sales person out there, it will be worth your time!
Mark Petersen
Paul is a great presenter and networker. His seminars explain how cold calling has worked for him and he gives you a methodology of how to reach out to sales prospects. I encourage you to attend a Paul M. Neuberger Cold Calling Seminar to learn how to become a more effective salesperson. Paul is also very well connected in the Milwaukee area and has introduced me to many people I have been able to do business with. Paul… Read more
Lisa Twitchell
No matter the industry Paul M. Neuberger seminars will give you confidence that cold calling is not a thing of the past and that there is SUCCESS and GROWTH in cold calling once you have the tools to do it efficient and effective. I am a believer now that cold calling is not a thing of the past.
Judy Huebner
If you get a chance to train with Paul I say run don’t walk to the session. It is invaluable and will change the way you cold call. 
Kevin DavenportSenior Vice President of Powerteam
“Normally I’m skeptical when it comes to online “self-improvement” advertisements. However, after doing some research I felt Paul presented himself in a manner that I trust. His work is praised by many and I’m attracted to genuine people. The cost of his psychology of cold calling course is well worth the investment…it’s a no-brainer!”  

Adam Berndt, Sales Manager, Fine Tune
Here is Adam’s LinkedIn URL: https://www.linkedin.com/in/adam-berndt-open-networker-7b67b547… Read more
Adam Berndt
“Incredible! Fantastic!! Cutting Edge Material!!!”  

Peter H.W. Melms, Preplanning Specialist,
Washburn-McReavy Funeral Chapels
Here is his LinkedIn URL: https://www.linkedin.com/in/peter-melms-692aa91b
Peter H.W. Melms
Paul is inspirational, and passionate about helping people grow their client list. He has developed an easy to apply, appointment setting technique that will change the way you meet your new customers. Quit paying for clicks, advertising on social media, and paying for postage. Most people think cold calling is dead………NOT SO. Paul brings new life to the most cost effective client acquisition tool available to everyone…… Read more
Brad Saunders
Paul gives great tips and techniques to conduct a successful cold call. He also re­adjusts your perception on cold calling through personal stories and examples helping you get excited to get going with what you learn. Highly recommend.
Lucas Robak
Paul’s approach is as innovative as it is effective. Based on what I heard from him and the reactions I received from the individuals I invited, I have no doubt that people who hire him will get FAR MORE than their money’s worth.
Timothy Stewart

TESTIMONIALS

Steven J. Wheeler

Director of Business Development / Remodelers Advantage, Inc. "I was at your session on Friday at the NARI National meeting...
Cold Call Coach
2019-05-01T13:58:19-05:00
Director of Business Development / Remodelers Advantage, Inc. "I was at your session on Friday at the NARI National meeting in San Diego. I really enjoyed your presentation, and most of all the delivery. Just wanted to tell you how much I enjoyed your talk."
https://coldcallcoach.net/testimonials/steven-j-wheeler/

Joe Bellante

Owner / Sand Castle Field Services "Outstanding webinar today! Most of our management team joined us in the conference room....
Cold Call Coach
2018-11-06T17:20:31-05:00
Owner / Sand Castle Field Services "Outstanding webinar today! Most of our management team joined us in the conference room. I could tell from their facial expressions that you were challenging them to think. Nice job!"
https://coldcallcoach.net/testimonials/joe-bellante/

Joel Johnson

Business Development / Wellsource "Hey Paul! Earnest Cold Call Coach participant Joel Johnson here. I wanted to let you know...
Cold Call Coach
2018-11-29T16:47:05-05:00
Business Development / Wellsource "Hey Paul! Earnest Cold Call Coach participant Joel Johnson here. I wanted to let you know that I have found your cold call methods quite productive. Thanks for everything!"
https://coldcallcoach.net/testimonials/joel-johnson/

Meggan Mulkey

Sales Director / Designs in Marble "Hello Paul! I had attended your presentation on Instantaneous Differentiation at the NARI Expo...
Cold Call Coach
2018-11-29T16:48:07-05:00
Sales Director / Designs in Marble "Hello Paul! I had attended your presentation on Instantaneous Differentiation at the NARI Expo at Potawatomi. It was fabulous!! Really, it was the highlight of my day."
https://coldcallcoach.net/testimonials/meggan-mulkey/

Marissa Pittelman

Client Relations Administrator / Sand Castle Field Services "I just wanted to send a quick email to thank you for...
Cold Call Coach
2018-12-05T10:48:56-05:00
Client Relations Administrator / Sand Castle Field Services "I just wanted to send a quick email to thank you for all the time you spent with us. I know you had to, kind of, drag us along at points, but I’m glad you did. Although I no longer sell for Sand Castle, I may find myself selling again in the future and I think everything you taught us will be useful. I can even find ways to use your tips in my current role and in my day to day life. As a side note, I just wanted to thank you for the positivity and the energy you brought to each session. It’s been a pleasure getting to know you as well. Thank you for everything!"
https://coldcallcoach.net/testimonials/marissa-pittelman/
0
0
Cold Call Coach

CONTACT US

E-mail: coldcallcoachllc@gmail.com
Phone: 414.313.8338
Location: Menomonee Falls, WI

Buy The Cold Call Coach Training DVD today!

To learn more, click here, or purchase your DVD here.
© The Cold Call Coach, LLC | Privacy & Security Policy | Refund Policy | Shipping Policy
MENU
  • Book
  • About Us
  • Services
    • Group Coaching
    • Individualized Coaching
    • Workshops
    • Keynote Speaking
  • Blog
  • Our Success
    • Testimonials
    • Success Stories
  • Videos
  • Training System
  • Contact Us
  • Cold Call University
    • Course 101: Introduction
    • Cold Call University: Courses 101 to 401 – All Courses!
    • Printable Brochure