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Cold Calling: Eww…Do I Have To?

By Scale Squad

No one likes to dine alone in public.

It’s uncomfortable. It’s easy to be self-conscious. It’s like being on an island.

After all, everyone around is staring and thinking, “Why is that person eating by themselves? Don’t they have any friends?”

Actually, not really. No one cares. If they do, they have WAY too much time on their hands.

We just think this way because, well, dining alone feels weird.

OK, here’s an easy solution: Next time you’re in this spot, why not walk up to the nearest table of diners, introduce yourself, and take a seat?

Say it out loud: Are you &%*$# kidding?

No one would do this. If they did, they would automatically receive the CCC Blue Badge of Courage (awarded to a remarkably small number of recipients, by the way … and if you’re wondering what the “CCC” stands for, stick around).

But, why won’t we join that table of other diners? For all we know, they might be an outrageously friendly bunch just waiting for a complete stranger to join them.

The answer is simple: human nature. Deep, innate forces hold us back. We, as humans, are simply not wired to approach people we don’t know and strike up a conversation.

It’s why, at many networking events, you’ll see people who obviously know each other clustered and chatting. It’s comfortable. They’re safe.

For those willing to venture beyond the realm of those they know, the allotted time at a networking event only allows for making so many new contacts. These are cursory introductions, too.

Getting to know someone requires a follow-up meeting. More time is invested. How much can you afford?

For salespeople with ambitious goals, time is limited. Networking will only take you so far. At some point, you have to pick up the phone and make the dreaded … (ominous organ music here) … cold call.

“Ewwww!” you might be thinking. “Do I really have to?”

Let’s cut to the chase. VERY few people look forward to cold calling.

The reason is easy, once again: You’re fighting human nature. It’s really hard. You’re approaching an unfamiliar table of diners and asking, “Can I sit down?”

How can you get past this natural reluctance? What does it take? Is it even possible to overcome human nature?

“Overcome” might be the wrong term. Let’s try “adjust.” And yes, it’s possible.

The first step is rethinking your notion of cold calling. The Cold Call Coach (the mysterious “CCC!”) can help. You see, we were once there ourselves. Cold calling was drudgery … until we adjusted our outlook, developed a strategy, and turned it into a productive sales tool.

We even learned to look forward to approaching that table of strangers. You can, too. Wouldn’t that beat dining alone?

If you would like some company at your table, give us a call today at 414-313-8338 and we’d be happy to provide you with some companionship!

Filed Under: News

Testimonials

Paul is a well­spoken, direct, and impressive individual ­ His seminar and unique approach to cold calling will give you a different perspective that you can apply to your strategy immediately. I would recommend Paul’s seminar to any sales person out there, it will be worth your time!
Mark Petersen
Paul gives great tips and techniques to conduct a successful cold call. He also re­adjusts your perception on cold calling through personal stories and examples helping you get excited to get going with what you learn. Highly recommend.
Lucas Robak
“Incredible! Fantastic!! Cutting Edge Material!!!”  

Peter H.W. Melms, Preplanning Specialist,
Washburn-McReavy Funeral Chapels
Here is his LinkedIn URL: https://www.linkedin.com/in/peter-melms-692aa91b
Peter H.W. Melms
Paul’s approach is as innovative as it is effective. Based on what I heard from him and the reactions I received from the individuals I invited, I have no doubt that people who hire him will get FAR MORE than their money’s worth.
Timothy Stewart
Attending one of Paul’s seminars was one of the most beneficial experiences I have had within my educational and professional career. You will regret not signing up!
Joe Pillizzi
Paul’s training was insightful and well worth the time. Paul is a great presenter and keeps you engaged. I left with information that has helped make cold calling more successful for me.”
Lisa Pecora
Paul has such a unique yet simple approach that will forever change the way you prospect. I would absolutely recommend attending one of his seminars!
Daniel Mayer
Paul is inspirational, and passionate about helping people grow their client list. He has developed an easy to apply, appointment setting technique that will change the way you meet your new customers. Quit paying for clicks, advertising on social media, and paying for postage. Most people think cold calling is dead………NOT SO. Paul brings new life to the most cost effective client acquisition tool available to everyone…… Read more
Brad Saunders
“Normally I’m skeptical when it comes to online “self-improvement” advertisements. However, after doing some research I felt Paul presented himself in a manner that I trust. His work is praised by many and I’m attracted to genuine people. The cost of his psychology of cold calling course is well worth the investment…it’s a no-brainer!”  

Adam Berndt, Sales Manager, Fine Tune
Here is Adam’s LinkedIn URL: https://www.linkedin.com/in/adam-berndt-open-networker-7b67b547… Read more
Adam Berndt
No matter the industry Paul M. Neuberger seminars will give you confidence that cold calling is not a thing of the past and that there is SUCCESS and GROWTH in cold calling once you have the tools to do it efficient and effective. I am a believer now that cold calling is not a thing of the past.
Judy Huebner

TESTIMONIALS

Steven J. Wheeler

Director of Business Development / Remodelers Advantage, Inc. "I was at your session on Friday at the NARI National meeting...
Cold Call Coach
2019-05-01T13:58:19-05:00
Director of Business Development / Remodelers Advantage, Inc. "I was at your session on Friday at the NARI National meeting in San Diego. I really enjoyed your presentation, and most of all the delivery. Just wanted to tell you how much I enjoyed your talk."
https://coldcallcoach.net/testimonials/steven-j-wheeler/

Joe Bellante

Owner / Sand Castle Field Services "Outstanding webinar today! Most of our management team joined us in the conference room....
Cold Call Coach
2018-11-06T17:20:31-05:00
Owner / Sand Castle Field Services "Outstanding webinar today! Most of our management team joined us in the conference room. I could tell from their facial expressions that you were challenging them to think. Nice job!"
https://coldcallcoach.net/testimonials/joe-bellante/

Joel Johnson

Business Development / Wellsource "Hey Paul! Earnest Cold Call Coach participant Joel Johnson here. I wanted to let you know...
Cold Call Coach
2018-11-29T16:47:05-05:00
Business Development / Wellsource "Hey Paul! Earnest Cold Call Coach participant Joel Johnson here. I wanted to let you know that I have found your cold call methods quite productive. Thanks for everything!"
https://coldcallcoach.net/testimonials/joel-johnson/

Meggan Mulkey

Sales Director / Designs in Marble "Hello Paul! I had attended your presentation on Instantaneous Differentiation at the NARI Expo...
Cold Call Coach
2018-11-29T16:48:07-05:00
Sales Director / Designs in Marble "Hello Paul! I had attended your presentation on Instantaneous Differentiation at the NARI Expo at Potawatomi. It was fabulous!! Really, it was the highlight of my day."
https://coldcallcoach.net/testimonials/meggan-mulkey/

Marissa Pittelman

Client Relations Administrator / Sand Castle Field Services "I just wanted to send a quick email to thank you for...
Cold Call Coach
2018-12-05T10:48:56-05:00
Client Relations Administrator / Sand Castle Field Services "I just wanted to send a quick email to thank you for all the time you spent with us. I know you had to, kind of, drag us along at points, but I’m glad you did. Although I no longer sell for Sand Castle, I may find myself selling again in the future and I think everything you taught us will be useful. I can even find ways to use your tips in my current role and in my day to day life. As a side note, I just wanted to thank you for the positivity and the energy you brought to each session. It’s been a pleasure getting to know you as well. Thank you for everything!"
https://coldcallcoach.net/testimonials/marissa-pittelman/
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