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Cold Calling: Eww…Do I Have To?

By Scale Squad

No one likes to dine alone in public.

It’s uncomfortable. It’s easy to be self-conscious. It’s like being on an island.

After all, everyone around is staring and thinking, “Why is that person eating by themselves? Don’t they have any friends?”

Actually, not really. No one cares. If they do, they have WAY too much time on their hands.

We just think this way because, well, dining alone feels weird.

OK, here’s an easy solution: Next time you’re in this spot, why not walk up to the nearest table of diners, introduce yourself, and take a seat?

Say it out loud: Are you &%*$# kidding?

No one would do this. If they did, they would automatically receive the CCC Blue Badge of Courage (awarded to a remarkably small number of recipients, by the way … and if you’re wondering what the “CCC” stands for, stick around).

But, why won’t we join that table of other diners? For all we know, they might be an outrageously friendly bunch just waiting for a complete stranger to join them.

The answer is simple: human nature. Deep, innate forces hold us back. We, as humans, are simply not wired to approach people we don’t know and strike up a conversation.

It’s why, at many networking events, you’ll see people who obviously know each other clustered and chatting. It’s comfortable. They’re safe.

For those willing to venture beyond the realm of those they know, the allotted time at a networking event only allows for making so many new contacts. These are cursory introductions, too.

Getting to know someone requires a follow-up meeting. More time is invested. How much can you afford?

For salespeople with ambitious goals, time is limited. Networking will only take you so far. At some point, you have to pick up the phone and make the dreaded … (ominous organ music here) … cold call.

“Ewwww!” you might be thinking. “Do I really have to?”

Let’s cut to the chase. VERY few people look forward to cold calling.

The reason is easy, once again: You’re fighting human nature. It’s really hard. You’re approaching an unfamiliar table of diners and asking, “Can I sit down?”

How can you get past this natural reluctance? What does it take? Is it even possible to overcome human nature?

“Overcome” might be the wrong term. Let’s try “adjust.” And yes, it’s possible.

The first step is rethinking your notion of cold calling. The Cold Call Coach (the mysterious “CCC!”) can help. You see, we were once there ourselves. Cold calling was drudgery … until we adjusted our outlook, developed a strategy, and turned it into a productive sales tool.

We even learned to look forward to approaching that table of strangers. You can, too. Wouldn’t that beat dining alone?

If you would like some company at your table, give us a call today at 414-313-8338 and we’d be happy to provide you with some companionship!

Filed Under: News

Testimonials

Paul is a great presenter and networker. His seminars explain how cold calling has worked for him and he gives you a methodology of how to reach out to sales prospects. I encourage you to attend a Paul M. Neuberger Cold Calling Seminar to learn how to become a more effective salesperson. Paul is also very well connected in the Milwaukee area and has introduced me to many people I have been able to do business with. Paul… Read more
Lisa Twitchell
Attending one of Paul’s seminars was one of the most beneficial experiences I have had within my educational and professional career. You will regret not signing up!
Joe Pillizzi
Paul’s training was insightful and well worth the time. Paul is a great presenter and keeps you engaged. I left with information that has helped make cold calling more successful for me.”
Lisa Pecora
Paul is a well­spoken, direct, and impressive individual ­ His seminar and unique approach to cold calling will give you a different perspective that you can apply to your strategy immediately. I would recommend Paul’s seminar to any sales person out there, it will be worth your time!
Mark Petersen
Paul gives great tips and techniques to conduct a successful cold call. He also re­adjusts your perception on cold calling through personal stories and examples helping you get excited to get going with what you learn. Highly recommend.
Lucas Robak
“Normally I’m skeptical when it comes to online “self-improvement” advertisements. However, after doing some research I felt Paul presented himself in a manner that I trust. His work is praised by many and I’m attracted to genuine people. The cost of his psychology of cold calling course is well worth the investment…it’s a no-brainer!”  

Adam Berndt, Sales Manager, Fine Tune
Here is Adam’s LinkedIn URL: https://www.linkedin.com/in/adam-berndt-open-networker-7b67b547… Read more
Adam Berndt
No matter the industry Paul M. Neuberger seminars will give you confidence that cold calling is not a thing of the past and that there is SUCCESS and GROWTH in cold calling once you have the tools to do it efficient and effective. I am a believer now that cold calling is not a thing of the past.
Judy Huebner
Paul’s approach is as innovative as it is effective. Based on what I heard from him and the reactions I received from the individuals I invited, I have no doubt that people who hire him will get FAR MORE than their money’s worth.
Timothy Stewart
“Incredible! Fantastic!! Cutting Edge Material!!!”  

Peter H.W. Melms, Preplanning Specialist,
Washburn-McReavy Funeral Chapels
Here is his LinkedIn URL: https://www.linkedin.com/in/peter-melms-692aa91b
Peter H.W. Melms
Paul is inspirational, and passionate about helping people grow their client list. He has developed an easy to apply, appointment setting technique that will change the way you meet your new customers. Quit paying for clicks, advertising on social media, and paying for postage. Most people think cold calling is dead………NOT SO. Paul brings new life to the most cost effective client acquisition tool available to everyone…… Read more
Brad Saunders

TESTIMONIALS

Steven J. Wheeler

Director of Business Development / Remodelers Advantage, Inc. "I was at your session on Friday at the NARI National meeting...
Cold Call Coach
2019-05-01T13:58:19-05:00
Director of Business Development / Remodelers Advantage, Inc. "I was at your session on Friday at the NARI National meeting in San Diego. I really enjoyed your presentation, and most of all the delivery. Just wanted to tell you how much I enjoyed your talk."
https://coldcallcoach.net/testimonials/steven-j-wheeler/

Marissa Pittelman

Client Relations Administrator / Sand Castle Field Services "I had the privilege of participating in Paul’s program. His energy and...
Cold Call Coach
2019-01-04T06:57:52-05:00
Client Relations Administrator / Sand Castle Field Services "I had the privilege of participating in Paul’s program. His energy and enthusiasm made each session both interesting and enjoyable. The methods taught by Paul could easily help anyone who wants to be more successful in their sales calls. I highly recommend hiring the Cold Call Coach. You won’t regret it!"
https://coldcallcoach.net/testimonials/marissa-pittelman-2/

Jerome Nichols

Senior Sales Executive / Waste Management "I was captivated by Paul’s ability to analyze and communicate the do’s and don’ts...
Cold Call Coach
2019-03-06T05:40:15-05:00
Senior Sales Executive / Waste Management "I was captivated by Paul’s ability to analyze and communicate the do’s and don’ts of making an effective cold call. I found the seminar extremely engaging and well worth the time."
https://coldcallcoach.net/testimonials/jerome-nichols/

Samantha Lang

Business Development Manager / Accounting Principals "Just wanted to thank you. I am 7 weeks into this position after 15...
Cold Call Coach
2019-03-06T05:42:52-05:00
Business Development Manager / Accounting Principals "Just wanted to thank you. I am 7 weeks into this position after 15 years in retail. Cold calling is the only thing I have struggled with and after your seminar, I have a new confidence and feel I have my own approach. It was so much more beneficial than weeks of training and shadowing co-workers!"
https://coldcallcoach.net/testimonials/samantha-lang/

Schuyler File

Healthcare Consultant / The Benefit Services Group "The Cold Call Coach Program works! Initially, I was skeptical of the Cold...
Cold Call Coach
2017-09-27T18:12:37-05:00
Healthcare Consultant / The Benefit Services Group "The Cold Call Coach Program works! Initially, I was skeptical of the Cold Call Coach Program because I was having so little success on my own and did not believe the program could work. However, after the first session or two I understood that I had the wrong approach and the program was providing the tools I lacked. After completing the program, I have been getting a call back rate on voicemails that alone is worth the price of the program and this does not even include the success I have had when speaking with the target of my calls. I would recommend this program to anyone trying to increase sales through cold calling."
https://coldcallcoach.net/testimonials/schuyler-file/
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Location: Menomonee Falls, WI

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